Satyen is a Creative Director and leads the creation and delivery of social content for Coca-Cola, Sprite and Fanta in North America. Satyen is also the creative lead for the Dynamic Content Studio at Ogilvy New York and oversees the creation of best-in-class Social content within the agency.

His topic for the session will be: "Just DO it" (the DO stands for David Ogilvy). He will cover the David Ogilvy spirit / approach to doing things, the importance of getting your hands dirty, and just how much more valuable and efficient it is when people are empowered to DO the work without fear of failure.

He will share some anecdotes and experiences from his past work, his career journey things he’s learnt along the way having worked in India, Singapore and the US.