The future of business is being reshaped by Artificial Intelligence, and the leaders of tomorrow must be ready to shape that future.

The Institute of BBA & BBA (Business Analytics), PES University, is delighted to host B-Talk 42, featuring Nachiketh B C, India Field Marketing Lead - Wiz
Google Cloud, for an insightful talk on “B2B Marketing Unlocked: Strategies That Drive Business Growth”

In today’s rapidly evolving business landscape, successful B2B marketing goes beyond selling, it is about understanding customers, creating meaningful value, building strong relationships, and driving sustainable business growth.

Through this session, students will gain valuable industry insights into the strategies, tools, and approaches that power modern B2B marketing, while discovering how marketing professionals can create impact in technology-driven businesses.

Join us for an opportunity to learn from industry expertise, explore real-world marketing strategies, and unlock the potential of B2B marketing!