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Building Products That Actually Work

PES University Events

From Crazy Idea to Market Reality

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Date Wed, 14 Oct 2026
Time 11:15 AM
Venue GJBC 1A Auditorium,
Hosted by Management Studies
Campus
PESU RR Campus
Management Studies
From Crazy Idea to Market Reality

About this event

The Institute of BBA and BBA (Business Analytics), PES University, presents B-Talk #50, an engaging session titled "From Crazy Idea to Market Reality: Building Products That Actually Work." The talk will be delivered by Aravind Koushik Parthasarathy, Deputy General Manager at Mercedes-Benz Research and Development India, who will share valuable insights into product innovation, development, and execution. Participants will explore how ideas evolve into impactful products, understand real-world product development challenges, and learn strategies for bridging the gap between innovation and implementation. The session offers a unique opportunity for students to gain industry perspectives on creating solutions that deliver meaningful value.

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Speakers & guests

VIP
Aravind Koushik Parthasarathy
Aravind Koushik Parthasarathy
Deputy General Manager, Mercedes-Benz Research and Development India

Venue

GJBC 1A Auditorium,
PESU RR Campus
PES University, 100 Feet Ring Road, Banashankari Stage III, Dwaraka Nagar, Banashankari, Bengaluru, Karnataka 560085
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