Faculty of Management and Commerce, PES University in association with Centre of Learning and Development is organizing  CMO Summit with the theme "Marketing in the Age of Disruption – Mastering the 4Ps" on December 17 & 18 2024. It seeks to facilitate interaction among Marketing and Brand leaders, Chief Marketing Officers, Academicians, Career guides and students. The target audience is 500+ students, Faculty members and Eminent Industry Leaders.

Through the CMO Summit, we aim to encompass everything from creativity to innovation, planning to strategy, understanding to learning and most importantly NETWORKING, through a series of  Keynotes, Power Talks, Panel discussions and open Forums.

Keynote Topics: 
1. Product Life Cycle Management in the Age of Disruption 
2. The Evolution of Place: Blending Physical and Digital Distribution Channels  
3. The Metrics That Matter: Measuring the Success of Promotions  
4. Beyond the Basics: Innovating the 4Ps for Tomorrow’s Market 
5. Building Brand Equity Through Integrated Marketing Mix Strategies
6. Driving Innovation across the Business Lifecycle : Strategies for Outpacing the Competition to achieve Winning Edge
7. STORYTELLING in DESIGN

Panel Discussion Topics:
1. Premiumization vs. Affordability: Aligning Products with Market Segments   
2. From Viral to Valuable: Creating Memorable Digital Campaigns 
3. Price Wars: Winning Without Eroding Brand Value 

Power Talk Topics:
1. The Role of AI and Machine Learning in Product Innovation 
2. Hyperlocal Distribution Models: Winning in Regional Markets